The SMOG formula
1.043 × √(polysyllables × 30 ÷ sentences) + 3.1291
G. Harry McLaughlin published SMOG (“Simple Measure of Gobbledygook”) in 1969. Polysyllables are words with three or more syllables. The formula was designed for samples of 30 sentences: ten from the start, middle and end of a text.
Why health writers use SMOG
SMOG was calibrated for complete comprehension rather than partial understanding, so it tends to give higher grades than other formulas. That conservative estimate is why many public-health bodies recommend it for patient materials, which are usually targeted at grade 6–8.
Tips to lower a SMOG grade
- Replace medical or technical terms with everyday words where possible, and explain the ones you must keep.
- Break long sentences, which reduces the density of polysyllables per sentence.
- Use lists for steps and options.