Characters with or without spaces?
Most platforms (X, SMS, meta descriptions) count every character, spaces included. Some academic and translation work counts characters without spaces. Both are shown above.
Common character limits
Search result limits are really pixel widths, so treat the character numbers as guides. Emoji and some accented characters can count as two in SMS.
| Where | Limit |
|---|---|
| SMS (GSM-7, one segment) | 160 characters |
| X (Twitter) post, standard account | 280 characters |
| Google title tag (displayed) | about 50–60 characters |
| Google meta description (displayed) | about 150–160 characters |
| YouTube title | 100 characters |
| Instagram caption | 2,200 characters |
| LinkedIn post | 3,000 characters |